You should first define the market that you want to cater to. Although many boutiques cater to young girls who are interested in popular fashion, your clients can have more eclectic interests. You can supply the best in retro clothing and vintage shoes or you can target a very young demographic. Choosing a niche that is not dense with competition will make it easier for you to succeed.
This will also help you to plan the development of your inventory. Once you know who you will be buying for, you can start researching different wholesale companies that will allow you to build an acceptable stock at a reasonable price. Rather than purchasing a large quantity of different looks, it is best to start with a few, well constructed outfits that you can sell as sets. Many people like using boutiques because these shops can often serve the same function as personal stylists.
You can market your wares by creating and posting quality content. This will require you to learn the needs of your market and to show how you can fill these needs. For instance, some clients might be looking for ways to minimize their trouble zones, while others may have a difficult time putting flattering sets together on their own. Your blogs and articles can answer these questions while leading people back to your sales pages.
One of the best ways to ensure customer satisfaction with a business of this type, is by making everything accessible in one place. This is especially the case when your clients are looking for help in creating comprehensive outfits. Your goal is to keep these individuals from ever leaving your site at any time in the purchasing process.