If you can keep your overhead low, however, the seasonality of your business will not put you under. For instance, rather than paying for a costly physical location, you can build a virtual sales platform that your customers can visit online instead. Having a website built and maintained is far less costly than establishing a physical business location.
It is important to determine which niche you will target. Rather than having a very broad market, you might want to consider catering to a specific group. For instance, you can run an online boutique that sells cold weather items for little girls, fashionable women or stylish older men. You should select an area that interests you and one for which you already have a strong knowledge base.
Devising a good marketing strategy will allow you to approach your targeted market in a manner that will produce year-round profits. Although it will cost less to run your company, you should still work hard to gain some consistency in your income, even during the most challenging months. You can target groups who are traveling into cold weather climates during your slow seasons or you can drop your prices drastically and attract people who want to stock up before the next winter hits.
Being able to build your inventory at an ultra low cost will enable you to offer the most competitive rates in your industry. Certain supplier relationships will not be available to you, however, until you officially establish your seller’s status. This is best accomplished by getting a tax ID number and by reaching out to your local government to secure a seller’s license. Certain distributors do not want their offers to become available to the general public.