The first timepiece Louis created was for a Brazilian friend called Alberto Santos-Dumont, who was an aviator. Until that time, pilots had to use pocket watches, which at times of emergency would prove impractical to refer to. A casual talk with his friend resulted in the creation of the first wristwatch for men. Louis attributed the watch to his friend and named it Santos wristwatch, which came for sale in 1911.
Since then the series of Cartier watches that rolled on the red carpet took the world by storm. Brands like Tonneau (1906), Tortue (1912) and Tank (1910) stood as fine testimonies to the ingenuity of Louis Cartier. Within no time, the timepieces of the company were revered throughout the world. Owning any of the watches of this company became a matter of status. There were even times when people use to swear by the quality of the products. Every single person irrespective of his or her status coveted the wristwatches. However, since the luxury was not easily affordable, the brands were limited only to the elite class.
Even today, when anyone buys Cartier watches, that person feels like joining a club of an elite group. Blending style, mechanism and passion are the forte of the founder. The changes brought in the designs of watches created such a buzz among people that they used to wait anxiously to see what next thing is coming out from the platter of the genius. It was the creativity and flair of the founder that the world came to see a rectangular dial for the first time. With the elegant dial and the cutting-edge technology, the timepieces became a craze in whichever country they were exported.
Brands like Santos, Tank, Baignoire, Ballon Bleu, and Caliber all had something unique. The shape of these watches gave them an identity. There was no need to hold them in hand to find out which family they belong to. Just looking at them from a few feet was enough to recognize them. The other timepieces created by the company were the inheritance of the famous brands.
The latest pieces that joined the bandwagon are the Ronde series for men and the Pasha series for women. The stunning pieces are perfect combination of craftsmanship and beauty. The precision bar is also raised higher. Moreover, there are more choices to pick from the round and square dial. Some pieces even have different shapes and patterns giving another reason to buy Cartier watches.